Search Engine Optimization (SEO)

If a site isn’t visible on the search engines and other places on the Internet, it doesn’t matter how good it is. It won’t grow your business. You need to make sure your site is visible to potential customers who need your services and are searching for you.

 

Search Engine Optimization, often referred to as SEO, is probably one of the most misrepresented terms on the Internet in regards to Internet Marketing. Everyone wants to come up first on Google, Yahoo, Bing and every other search engine and directory, but there is only room for a select few sites on top, so getting your SEO strategy correct is extremely important. Search engines are not static. They change their algorithms often to improve relevancy so every website needs to adapt often and understand changes it happens. Not having good web design also makes it harder for you to rank high in Google, Yahoo and Bing so proper website design is critical to your success. See our blog post on the good and the bad of web design and you will begin to understand as I explain it in detail.

There are two ways to optimize your site more for traffic – Local SEO and Organic SEO. When both are optimized and working together, the compounding results over time can be huge and very cost-effective.

Local SEO

Google emphasis on local business listings based on their location so reputation management is also critical to your success. In fact, the first results listed on google searches under the pay-per-click Google ads are the local results. You usually see this in the forms of ads with maps and red markers. There are dozens of factors that control the relevancy of these listings and how they rank and list. Why are some businesses listed higher than others?  This is what we have to know in order to rank high in the search engines. Your business name, address, and phone number has to be consistent throughout the Internet and on your website to be considered relevant.

Any inconsistencies with online directories and listings can negatively impact this result. 724 Internet Solutions of Santa Barbara will make sure that all your listings and directories are correct and at the same time continuously build up more and more of these citations so that your online maturity and authority never slows down. Some citations hold more weight than others and it is critical to know which ones and keep them accurate.

In addition, ongoing review management and increasing the amount of reviews helps give your local SEO a boost as well. 724 has proven strategies to make sure this happens on a regular basis by setting your review management project almost on auto-pilot. Our clients are constantly building their business and their online reputations.

 

Organic SEO

There are two parts to Organic SEO – On-Site and Off-Site.

Onsite SEO:
Every site we build has Onsite SEO included in their project. It is the foundation of your sites online presence and allows Google and other search engines know who you are, what audience your site is trying to reach, and where you are located. Onsite SEO will include proper page title, meta structures, H1 tags and SCHEMA Mark up. SCHEMA Mark up or “collection of schemas” like html tags, allow google to view your site more accurately and rank it higher. In addition, pages need to be laid out in a way that utilizes search terms and phrases that are highly sought after.

Off-Site SEO:
By creating link building campaigns and other SEO driven techniques, we emphasize that continuous SEO optimized content be added and maintained on the website over time. We use the latest strategies including professionally written, content rich Blogs, and professional landing pages built specifically to convert your targeted traffic into phone calls and feedback forms that will show up in your inbox. The bottom line is increased lead generation through targeted keywords that your clients are searching for in your geographical area. We do all the keyword research and analysis for you, so that you end up ranking for the highest volume keywords.

The result is not just more traffic to your website, but more targeted traffic. Traffic that is seeking your services. This equates to a higher conversion rate of website visitors to actual leads. This process, along with ongoing maintenance, is necessary for any Internet Marketing project to have ongoing success. It is critical that all these strategies are optimized and work together – so we have full-time SEO experts dedicated to optimizing your results each month.

These results are then analyzed using Google Analytics and strategically adjusted to always pursue improved results through continuous improvement. We track everything and share the results with our clients so they always know they are heading in the right direction. This closed loop process repeats itself many times per year and the results are powerful.