Content Marketing

What is Content Marketing?

Content marketing is about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship. It also tells the search engines that your website is authority in your market so you get listed higher in the rankings. 

Simply put, its primary focus is on building the relationship, not the hard sell.

724 Internet Solutions of Santa Barbara County will build in content to your website to establish that you are an expert in your field so your website ranks higher.

Types of content that typically form a content marketing strategy include the following:

  • Blog posts
  • Guest blog posts
  • E-books
  • Email newsletters
  • PowerPoint presentations
  • Podcasts
  • Standard videos
  • Micro-videos (ie, Vine)
  • Social media posts
  • Live presentations
  • Webinars
  • White papers

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